In order to enhance your social media presence, it's important to understand the difference between Referral Campaigns and Engagement Campaigns.
REFERRAL CAMPAIGNS
Referral campaigns help drive traffic to your website and boost your brand’s word-of-mouth. When customers engage with a Referral Campaign, links to your website will post to their social news feeds, amplifying your brand's reach.
Here are some of the Referral Campaigns you can choose from:
- Company Testimonials — Generate recommendations across social media with video and text testimonials.
- Product Testimonials — Syndicate video and text recommendations for your products across all marketing channels.
- Video Product Reviews — Capture your customers' passion with a video review app on every product page.
- Customer Stories – Let your customers narrate their experiences with your product to their social network and your website visitors.
- Share a Deal, Get a Deal — Boost customer acquisition with a coupon link attached to a social recommendation.
- HR Recruiting Contest — Encourage employees to share why they enjoy working for your company.
ENGAGEMENT CAMPAIGNS
Engagement Campaigns help you grow and retain your community of customers, fans, and followers. Links back to the campaign post to their social news feeds when customers engage with an Engagement Campaign, creating a viral effect.
Here are some of the Engagement Campaigns you can choose from:
- Video Contest — An automated system runs the contest and selects the winner based on the number of votes.
- Photo Contest — Encourage customers to upload themed photos and let the community vote on the best one.
- Essay Contest — Let your customers narrate creative product-use stories to acquire and convert new customers.
- Photo Sharing — Create a moderated photo-sharing app on your website or Facebook Fan Page with a theme that interests your target audience.