If you're experiencing an error when posting to Instagram using 'Publish Directly' stating that "The user is not an Instagram Business"
![notion image](https://www.notion.so/image/https%3A%2F%2Ffile.notion.so%2Ff%2Ff%2Fef2ed470-015f-44cc-bb32-73d6df5693ca%2F40c6e7c1-01f4-4e9e-8429-6c2b0b546ebe%2FUntitled.png%3Ftable%3Dblock%26id%3D05ad8c6c-0e3f-41e5-be19-fc18792bf19b%26spaceId%3Def2ed470-015f-44cc-bb32-73d6df5693ca%26expirationTimestamp%3D1725804000000%26signature%3DNF3xunrh94oVubfZxrbBGT23YR4oPRJQihZWkuP63S0?table=block&id=05ad8c6c-0e3f-41e5-be19-fc18792bf19b&cache=v2)
it's necessary to convert your Instagram personal or creator account to a Professional Account. Follow these steps on the native Instagram mobile app:
Step #1. Go to Settings.
![notion image](https://www.notion.so/image/https%3A%2F%2Ffile.notion.so%2Ff%2Ff%2Fef2ed470-015f-44cc-bb32-73d6df5693ca%2F893fea1b-c22f-4705-8cb2-bd0731df3e7f%2FUntitled.png%3Ftable%3Dblock%26id%3D19839ffd-b57b-46b4-a28c-6069088392d7%26spaceId%3Def2ed470-015f-44cc-bb32-73d6df5693ca%26expirationTimestamp%3D1725804000000%26signature%3DsPdk4iUOlkNPML_MeYuiprjrsfmCi0J9zquqYBtv1Bw?table=block&id=19839ffd-b57b-46b4-a28c-6069088392d7&cache=v2)
Step #2. Go to Account. Then, click on 'Switch to Professional Account.'
![notion image](https://www.notion.so/image/https%3A%2F%2Ffile.notion.so%2Ff%2Ff%2Fef2ed470-015f-44cc-bb32-73d6df5693ca%2Fc43d415a-efda-41e3-a08f-aed2e8426332%2FUntitled.png%3Ftable%3Dblock%26id%3D54d7eeb6-e996-4801-b9f7-da22ce43de76%26spaceId%3Def2ed470-015f-44cc-bb32-73d6df5693ca%26expirationTimestamp%3D1725804000000%26signature%3DKadG0k6w9_glTseEpqeeoeTC7Nujx59V5O3QtTQbjc0?table=block&id=54d7eeb6-e996-4801-b9f7-da22ce43de76&cache=v2)