Instagram Posting: How to Switch to a Professional Account

If you're experiencing an error when posting to Instagram using 'Publish Directly' stating that "The user is not an Instagram Business"
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it's necessary to convert your Instagram personal or creator account to a Professional Account. Follow these steps on the native Instagram mobile app:
Step #1. Go to Settings.
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Step #2. Go to Account. Then, click on 'Switch to Professional Account.'
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