Creating display groups enhances your ability to cross-promote between various campaigns.
- Group Campaigns: You have the capability to group campaigns so that they display the same posts. This is particularly useful if you have similar products or services spread across multiple pages.
For instance, if you have a product page for a white cell phone and another page for the black version, you might have a Product Recommendation campaign embedded on each page. By adding both campaigns to a display group, recommendations for the white version will also scroll on the black version's page. This is applicable for video, text, and photo posts.
- Product Versus Company Promotion: Display Groups can only be created for campaigns where you selected 'Products' to promote, as opposed to 'Company'. For promotions aimed at the entire Company, all such campaigns will automatically be added to the Company display group.
Make use of display groups to ensure consistent messaging across different campaigns and to potentially increase engagement and conversions.