How is "Revenue" in Reports Measured?

Wondering how your sales are tracked when you use pixel codes in your E-commerce store? Here's how:
  1. Place the 'Sale' pixel on the Thank You order confirmation page of your E-commerce store.
  1. Replace the '0.00' part of the script with the variable provided by your E-commerce platform for the purchase amount.
By doing this, the system will recognize and account for any of your sales when calculating revenue in reports