You can launch two distinct types of campaigns using our 'Campaigns' feature:
- Referral Campaigns
- Engagement Campaigns
Referral Campaigns leverage your customer relationships to drive traffic to your website and increase conversions. When your customers engage with your Referral Campaigns, your website links are posted to their social news feeds. Some examples include:
- Viral Sweepstakes: Build an engaged marketing list quickly. A viral lift comes from allowing entrants to earn entries by inviting friends to join and by taking fun challenges that build your brand!
- Company Testimonials: Generate recommendations for your company with video & text testimonials syndicated across the social web and scrolling on your website!
- Refer-A-Friend Program: Your customer shares a unique link and gets rewarded when their friends or colleagues take a pre-determined action. Launch a year-round referral program in minutes!
- Viral Competition: Build your proprietary list of leads and email contacts with this campaign. A viral lift comes from allowing entrants to earn points by engaging and sharing on social media & inviting friends to join.
- Product Testimonials: Syndicate video or text recommendations with a direct link to the sell page across all marketing channels.
Engagement Campaigns maximize the reach of your campaigns through their viral impact. When your customers engage with your Engagement Campaigns, their social news feeds are updated with posts that link back to your campaign site. Some examples include:
- Video Contest: Great for generating many videos in a short period of time. Our automated system will run the contest and select the winner based on the number of votes. You notify the winner.
- Video Gallery: Create your own moderated video sharing app on your website or Facebook fan page. Choose a theme that is of interest to your customers.
- Signup: Create a landing page for your customers to download content, signup for email newsletters, events and more. Confirmation page encourages sharing and we’ll even send an email auto response.
- Coupon: Promote your special offer on social media and your website. Reveal a hidden coupon code or take visitors to your sell page. How about a popup coupon as they attempt to leave your website?
- Photo Contest: Your customers upload photos from their mobile phones or PC and anyone can vote on which is best. You come up with a great theme and our system does the rest.
- Photo Gallery: Create your own moderated photo sharing app on your website or Facebook fan page. Choose a theme that is of interest to your prospects and customers.
- Essay Contest: You come up with a theme and your customers will create product-use stories that acquire and convert new customers.