Understand these metrics that we use in reporting and analytics.
- Clicks: number of clicks on links in social post/campaign share/share button
- Engagements: number of unique people who clicked, liked, commented or shared a social post
- Conversions: the number of visits to a page containing the ‘lead’ or ‘sale’ conversion pixel that resulted from the click of a link in a social post/campaign share/share button
- Like/Favorites: the number of unique people who expressed that they like, enjoy or support a social post by way of clicking on the Like/Favorite button on a social post
- Revenue: the amount of product/service sales as a result of a social post/campaign share/share button based on visits to a page containing the ‘sale’ conversion pixel
- Leads: The number of visits to a page containing the ‘lead’ conversion pixel that resulted from the click of a link in a social post/campaign share/share button
- Sales: The number of visits to a page containing the ‘sale’ conversion pixel that resulted from the click of a link in a social post/campaign share/share button
- Comments: a type of engagement from a social post where the user expresses his opinion/reaction on the social content of a social post
- Shares/Retweets: a type of engagement from a social post where the user recommends and shares a social post.